The Melbourne Symphony Orchestra has engaged me to execute their @ASecretSymphony social media project on Twitter and Facebook (happening right now). Presented by the City of Melbourne, the aim of Secret Symphony series is to showcase the MSO in a different setting. The MSO performs for many thousands of people, of all ages, throughout the year and in many different venues. Secret Symphony, by way of being held in unusual spaces in the heart of the city and at differing times, is designed to attract not only existing audiences but also those who might not hear the work of the Orchestra very often. In response to this, I’ve developed a social media plan and content to attract and keep people to the @ASecretSymphony SM channels. Through a series of clues, followers can guess the secret location and be rewarded with an incredible performance in an unlikely setting. Growing the account from scratch, I’ve passed my benchmark of 250 followers in only two days of its official launch. And no, I can’t reveal the secret – not just yet.
Follow @ASecretSymphony or visit the Melbourne Symphony Orchestra Facebook page to find out more about the MSO’s Secret Symphony project.
MSO Secret Symphony on Twitter Counter.com
